Aadil Rangraz
8+ Years | ₹60 Cr GMV | 20x ROAS | Myntra • Flipkart • Ajio • Amazon • Nykaa
AR
About Me
I’m an E-commerce professional with 8+ years of experience scaling fashion brands across India’s leading marketplaces and international platforms. Currently serving as Director of E-commerce & Brand Strategy at Nehamta | Gouriwala Textile Pvt. Ltd., I have spearheaded brand growth from zero to ₹60 Cr annual GMV across Myntra, Flipkart, Ajio, Nykaa, Amazon India, and internationally via Amazon.com USA (FBA), Etsy & eBay.
Coming from a family with deep roots in fabric dyeing and traditional textile techniques, I bring a unique edge — combining heritage knowledge with modern data-driven e-commerce strategy.
Key Metrics
My Expertise
E-commerce & Brand
E-commerce Strategy
Brand Management
Marketplace Operations
Buying & Merchandising
P&L Management
Private Label Development
Inventory Management
Vendor Management
Cross-border E-commerce
Performance Marketing
Google Ads
Meta Ads
Amazon Ads
Flipkart Ads
Myntra Ads
Ajio Ads
Nykaa Ads
Amazon.com Ads USA
ROI & ROAS Optimization
Fashion & Buying
Women's Fashion Buying
Fabric Knowledge
Print & Pattern Selection
Garment Production
Fashion Merchandising
Trend Analysis
AI & Tech
AI/LLM Evaluation
Generative AI Tools
Prompt Optimization
AI-Assisted Marketing
Data Analytics
ChatGPT, Claude, Gemini
Work Experience
AI Quality Analyst - Personalization (Hindi)
Turing | Remote | Contract.
- Evaluating AI/LLM responses for quality and relevance in Hindi
- Working on personalization models with strict evaluation frameworks
Analyst - Retail & E-commerce
Turing | Remote | Contract.
- AI output analysis in retail and e-commerce domain
Director of E-commerce & Brand Strategy
Nehamta | Gouriwala Textile Pvt. Ltd. | Jaipur
- ₹60 Cr annual GMV (₹52-54 Cr online, ₹6-8 Cr offline)
- ₹27-30 Cr ad revenue at up to 20x ROAS
- Monthly ad spend ₹10-20 Lacs across all platforms
- 4 private labels launched: Sangaria, Devastri, Kalini, IndiePicks
- International: Amazon.com USA via FBA, Etsy & eBay
- Partners: IndoEra & Ishin contributing 10% of GMV
Trek Leader
trekNtalk | Part-time
- Leadership, people management, outdoor adventure groups
Catalogue & Order Process Manager
Indibni Private Limited | Jaipur
- Catalogue operations, workflow optimization, vendor coordination
Platforms I Work With
Myntra
Flipkart
Ajio
Nykaa
Amazon India
Amazon.com USA
Etsy
eBay
Google Ads
Meta Ads
Turing
Education & Certifications
Education
MBA - E-commerce Marketing & Management
Suresh Gyan Vihar University, Jaipur
2022 – 2024
Master of Commerce - Business Economics
University of Rajasthan
2019 – 2021
Bachelor of Commerce - Business Administration
University of Rajasthan
2016 – 2019
Certifications
Amazon Sponsored Ads - Advanced
Amazon
March 2025
Digital Marketing & E-commerce Specialization
Google (Coursera)
March 2025